• La méthode qui va révolutionner vos prises de parole.
    Qui ne connaît pas les conférences TED ? Courtes, percutantes, émouvantes, elles ont révolutionné les codes de la prise de parole en public. Une intervention réussie enthousiasme, bouleverse, électrise, et c'est ainsi que les idées circulent et changent le monde.
    Du contenu de votre conférence jusqu'à l'arrivée sur scène, l'équipe TED vous dévoile dans ce guide les secrets d'une bonne prise de parole : réussir son introduction, préparer ses notes, choisir sa tenue... mais aussi structurer son PowerPoint, créer la surprise, communiquer son enthousiasme, transformer son trac en atout. Chaque conseil s'appuie sur les témoignages des conférenciers coachés par TED. Personnalités stars de leur domaine ou anonymes devenus célèbres après leur conférence, tous s'accordent à le dire : cette expérience a transformé leur vie. Alors, à vous de jouer!

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  • Dans ce livre prophétique devenu un classique, Chris Anderson montre comment Internet renouvelle en profondeur les mécanismes de l'économie. Qu'arrive-t-il quand tout devient accessible à tout le monde?

    En réduisant les coûts fixes liés au stockage et à la distribution, voire à la production, Internet a fait naître une économie d'abondance : tous les produits sont disponibles, en permanence ; à l'augmentation de l'offre répond une augmentation de la demande quasi infinie.

    Dès lors, la réussite n'est plus l'apanage des best-sellers : les autres produits, qui constituent la «longue traîne» de l'économie, rapportent parfois jusqu'à 90 % du chiffre d'affaires global. Les nouvelles technologies ont transformé les marchés de masse en une masse de niches, modifiant du même coup les techniques du marketing. Et les marchés de demain appartiennent à ceux qui sauront tirer parti du phénomène.

    Traduction de Michel Le Séac'h et Brigitte Vadé.

  • Qui ne connait pas les conférences TED ? Courtes, percutantes, émouvantes, elles ont bouleversé les codes de la prise de parole en public. Une intervention réussie enthousiasme, bouleverse, électrise, et c'est ainsi que les idées circulent et changent le monde. Ce que cet ouvrage nous montre, c'est que nous en sommes tous capables. Bien sûr, chaque présentation est singulière : il n'y a pas de recette pour réussir à tous les coups. mais il existe des outils éprouvés, que l'équipe de TED partage ici pour la première fois. Du contenu de votre conférence jusqu'à l'arrivée sur scène, ce guide vous dévoile les secrets d'une bonne prise de parole: réussir son introduction, préparer ses notes, choisir sa tenue... mais aussi structurer son PowerPoint, créer la surprise, communiquer son enthousiasme, transformer son trac en atout. Chaque conseil s'appuie sur les témoignages des conférenciers coachés par TED. Personnalités stars de leur domaine ou anonymes devenus célèbres après leur conférence, tous s'accordent à le dire : cette expérience a transformé leur vie. Alors, à vous de jouer !

  • Essai sur le repositionnement de secteurs économiques avec la généralisation de la gratuité et sur la nécessité pour les entreprises de changer leurs sources de revenu. Présente les objections et avantages de la gratuité, l'histoire du concept et son extension non seulement dans le secteur de l'économie numérique mais aussi celui de l'éducation, du marché de l'occasion ou de la santé.

  • Anglais The long tail

    Chris Anderson

    Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. This book demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances.

  • TED TALKS

    Chris Anderson

    'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALS In Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

  • Anglais Makers

    Chris Anderson

    If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others.Makers is about how all that is being reversed. Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital - the world of bits. Now the same is happening to manufacturing - the world of things.Chris Anderson, bestselling author of The Long Tail, explains how this is happening: how such technologies as 3D printing and electronics assembly are becoming available to everybody, and how people are building successful businesses as a result. Whereas once every aspiring entrepreneur needed the support of a major manufacturer, now anybody with a smart idea and a little expertise can make their ideas a reality. Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world.The next industrial revolution is on its way.

  • A cult figure among loyalists, despised and feared by nationalists, Billy 'King Rat' Wright is reputed to have been involved in a number of sectarian murders before he himself was shot dead by republican gunmen inside the Maze
    Prison in 1997.Wright became involved with loyalist paramilitaries at the age of 16, and in the early 1990s he emerged as the UVF commander in the Mid-Ulster area. The Billy Boy documents Wright's role in the Drumcree dispute of 1995-96 and his split from the UVF, recounting how he ignored both a death threat and an order to leave Northern Ireland, only to remain in Portadown and form the Loyalist Volunteer Force. It covers Wright's trial and subsequent imprisonment for a crime it has been claimed was set up by the State; recounts the circumstances of his killing inside a top-security prison; and investigates the allegations of State collusion in Wright's death.Terrifically gripping and often disturbing, The Billy Boy is an exhaustive account of a notorious figure of the Troubles, whose life and death were surrounded by controversy and political debate.

  • Anglais The Long Tail

    Chris Anderson

    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

  • Anglais Free

    Chris Anderson

    What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

  • Anglais Free

    Chris Anderson

    What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

  • For anyone who has ever been inspired by a TED talk, this is an insider’s guide to creating talks that are unforgettable.

  • In Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

  • Comment des entreprises peuvent-elles gagner de l'argent sans faire payer les consommateurs ? Une économie peut-elle se créer autour d'un prix nul ? Pourquoi la gratuité paraît-elle suspecte aux plus de 30 ans et naturelle aux jeunes ? Telles sont les questions qu'aborde ici Chris Anderson, l'auteur de La Longue Traîne, livre qui a définitivement révolutionné la compréhension du web et de son économie.
    Avec Free !, il explore le concept de la gratuité " concept, écrit-il, à la fois familier et profondément mystérieux ", et qui est en train de subir une véritable révolution. En effet, avec l'avènement du web et la diminution de ses coûts dans des proportions jamais vues, le gratuit cesse d'être un gadget promotionnel pour devenir une réalité quotidienne. Dès lors, ce sont des pans entiers de l'économie qui doivent se positionner par rapport au prix " radical " (c'est-à-dire zéro), quitte à rendre gratuite une partie de leurs activités pour trouver d'autres sources de rémunération : honoraires de conseil, concerts, produits dérivés, etc.
    Evaluant le poids de cette nouvelle économie qu'il chiffre aujourd'hui à 300 milliards de dollars, Chris Anderson montre que la question décisive pour les entreprises peut se formuler ainsi : qui paye quoi ? Il y répond tout au long du livre en réinterprétant à la lumière de la gratuité d'autres secteurs que l'économie numérique, de l'éducation à l'industrie automobile ou aéronautique, du marché de l'occasion à la santé.
    Polémique, érudit, ce livre explore toutes les facettes de la gratuité, des marchands de remèdes de la fin du 19e siècle au piratage à la chinoise, de la psychologie du 18e siècle aux dernières péripéties du web. Passionnant et remarquablement illustré, il montre que, sans qu'on en ait toujours bien conscience, le gratuit est déjà parmi nous.

  • If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others. This book is about how all that is being reversed.

  • Dans ce livre qui fut un best-seller aux Etats-Unis dès sa sortie en 2006, Chris Anderson inverse la fameuse loi des 20/80 : 20% des produits, encore appelés « hits » ou « top sellers » font 80% du chiffre d'affaires, concentrant bien sûr l'essentiel des investissements et des efforts de promotion. Avec Internet, nous dit Chris Anderson, cette loi se trouve remise en cause. Si l'on prend l'exemple, de Rhapsody, le site de musique en ligne, on constate que les morceaux qui sont disponibles seulement en ligne (par opposition à ceux qui sont vendus en grande surface) représentent un marché important. Si important, en fait, qu'ils constituent. 98% du CA !
    Cette révolution inaugure un nouveau modèle économique.
    En effet, en réduisant les coûts fixes liés à la distribution, voire à la production, Internet fait naître un monde d'abondance : tous les films, tous les CD, tous les livres deviennent disponibles en permanence. Ainsi, on s'aperçoit qu'à une augmentation de l'offre correspond toujours une augmentation de la demande. Celle-ci sem le en fait quasi infinie. Et ces « longues traînes » se retrouvent dans de nombreux secteurs : Google (pour les petits annonceurs) et eBay en sont la preuve éclatante. Outre les mises à jour habituelles, cette seconde édition comprend un nouveau chapitre sur le marketing de la longue traîne. Chris Anderson y discute notamment de la nécessité de mesurer la notoriété d'une marque (face à la fragmentation du marché) et d'influencer les consommateurs. La bonne nouvelle c'est qu'Internet offre gratuitement les outils pour le faire !

  • Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.

  • What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.

  • What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In this book, the author considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods.

  • What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?

    In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

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