EVER HAD A BAD DAY? TRY HAVING ONE ON THE MOON...
WELCOME TO ARTEMIS. THE FIRST CITY ON THE MOON.
POPULATION 2,000. MOSTLY TOURISTS.
JAZZ BASHARA IS A CRIMINAL. SHE LIVES IN A POOR AREA OF ARTEMIS AND SUBSIDISES HER WORK AS A PORTER WITH SMUGGLING CONTRABAND ONTO THE MOON. BUT ITS NOT ENOUGH.
SO WHEN SHES OFFERED THE CHANCE TO MAKE A LOT OF MONEY SHE JUMPS AT IT. BUT THOUGH PLANNING A CRIME IN 1/6TH GRAVITY MAY BE MORE FUN, ITS A LOT MORE DANGEROUS
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty . This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before its too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
NEW YORK TIMES BESTSELLER Extremely funny . . . inspired lunacy . . . [and] over much too soon.-- The Washington Post Book World SOON TO BE A HULU SERIES Now celebrating the pivotal 42nd anniversary of the original radio show on which the book was based. Nominated as one of Americas best-loved novels by PBSs The Great American Read Seconds before Earth is demolished to make way for a galactic freeway, Arthur Dent is plucked off the planet by his friend Ford Prefect, a researcher for the revised edition of The Hitchhikers Guide to the Galaxy who, for the last fifteen years, has been posing as an out-of-work actor. Together, this dynamic pair began a journey through space aided by a galaxyful of fellow travelers: Zaphod Beeblebrox--the two-headed, three-armed ex-hippie and totally out-to-lunch president of the galaxy; Trillian (formerly Tricia McMillan), Zaphods girlfriend, whom Arthur tried to pick up at a cocktail party once upon a time zone; Marvin, a paranoid, brilliant, and chronically depressed robot; and Veet Voojagig, a former graduate student obsessed with the disappearance of all the ballpoint pens hes bought over the years. Where are these pens? Why are we born? Why do we die? For all the answers, stick your thumb to the stars! Praise for The Hitchhikers Guide to the Galaxy A whimsical oddyssey . . . Characters frolic through the galaxy with infectious joy. -- Publishers Weekly Irresistable! -- The Boston Globe
When a beautiful woman goes missing on her fifth wedding anniversary, her diary reveals hidden turmoil in her marriage and a mysterious illness; while her husband, desperate to clear himself of suspicion, realizes that something more disturbing than murder may have occurred. By the best-selling author of Dark Places . 70,000 first printing.
@00000327@@00000373@Longlisted for the National Book Award@00000341@@00000155@New York Times @00000373@Bestseller@00000155@@00000341@@00000341@A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life -- and threaten to rip apart our social fabric@00000133@@00000341@@00000341@We live in the age of the algorithm. Increasingly, the decisions that affect our lives--where we go to school, whether we get a car loan, how much we pay for health insurance--are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: Everyone is judged according to the same rules, and bias is eliminated.@00000341@@00000341@But as Cathy O@00000065@Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and uncontestable, even when they@00000065@re wrong. Most troubling, they reinforce discrimination: If a poor student can@00000065@t get a loan because a lending model deems him too risky (by virtue of his zip code), he@00000065@s then cut off from the kind of education that could pull him out of poverty, and a vicious spiral ensues. Models are propping up the lucky and punishing the downtrodden, creating a @00000041@ldquo;toxic cocktail for democracy.@00000041@rdquo; Welcome to the dark side of Big Data.@00000341@@00000341@Tracing the arc of a person@00000065@s life, O@00000065@Neil exposes the black box models that shape our future, both as individuals and as a society. These @00000041@ldquo;weapons of math destruction@00000041@rdquo; score teachers and students, sort r@00000046@sum@00000046@s, grant (or deny) loans, evaluate workers, target voters, set parole, and monitor our health.@00000341@@00000341@O@00000065@Neil calls on modelers to take more responsibility for their algorithms and on policy makers to regulate their use. But in the end, it@00000065@s up to us to become more savvy about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.@00000341@@00000341@-- Longlist for National Book Award (Non-Fiction)@00000341@-- Goodreads, semi-finalist for the 2016 Goodreads Choice Awards (Science and Technology)@00000341@-- Kirkus, Best Books of 2016@00000341@-- @00000373@New York Times,@00000155@ 100 Notable Books of 2016 (Non-Fiction)@00000341@-- @00000373@The Guardian@00000155@, Best Books of 2016@00000341@-- WBUR's "On Point," Best Books of 2016: Staff Picks@00000341@-- Boston Globe, Best Books of 2016, Non-Fiction
#1 NEW YORK TIMES BESTSELLER Brilliant . . . a celebration of human ingenuity [and] the purest example of real-science sci-fi for many years . . . Utterly compelling.-- The Wall Street Journal The inspiration for the major motion picture Six days ago, astronaut Mark Watney became one of the first people to walk on Mars. Now, hes sure hell be the first person to die there. After a dust storm nearly kills him and forces his crew to evacuate while thinking him dead, Mark finds himself stranded and completely alone with no way to even signal Earth that hes alive--and even if he could get word out, his supplies would be gone long before a rescue could arrive. Chances are, though, he wont have time to starve to death. The damaged machinery, unforgiving environment, or plain-old human error are much more likely to kill him first. But Mark isnt ready to give up yet. Drawing on his ingenuity, his engineering skills--and a relentless, dogged refusal to quit--he steadfastly confronts one seemingly insurmountable obstacle after the next. Will his resourcefulness be enough to overcome the impossible odds against him? NAMED ONE OF PASTE S BEST NOVELS OF THE DECADE A hugely entertaining novel [that] reads like a rocket ship afire . . . Weir has fashioned in Mark Watney one of the most appealing, funny, and resourceful characters in recent fiction.-- Chicago Tribune As gripping as they come . . . Youll be rooting for Watney the whole way, groaning at every setback and laughing at his pitchblack humor. Utterly nail-biting and memorable.-- Financial Times
#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if were too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin wont make a search engine. Tomorrows champions will not win by competing ruthlessly in todays marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Fans of the riveting mystery in Courtney Summers's Sadie and the themes of race and religion in Samira Ahmed's Internment will be captivated by this exploration of the intersection of Islamaphobia and white supremacy as an American Muslim teen is forced to confront hatred and hidden danger when she is framed for a terrorist act she did not commit. Salma Bakkioui has always loved living in her suburban cul-de-sac, with her best friend Mariam next door, and her boyfriend Amir nearby. Then things start to change. Friends start to distance themselves. Mariam's family moves when her father's patients no longer want a Muslim chiropractor. Even trusted teachers look the other way when hostile students threaten Salma at school. After a terrorist bombing nearby, Islamaphobia tightens its grip around Salma and her family. Shockingly, she and Amir find themselves with few allies as they come under suspicion for the bombing. As Salma starts to investigate who is framing them, she uncovers a deadly secret conspiracy with suspicious ties to her new neighbors--but no one believes her. Salma must use her coding talent, wits, and faith to expose the truth and protect the only home she's ever known--before it's too late.
Anyone can learn how to harness the power of humor in business (and life), thanks to this smart and funny guide based on the popular class at Stanford's Graduate School of Business. Humor is one of the most powerful tools we have for accomplishing serious work--and that's a fact backed by cold, hard research. Studies show that the use of humor makes us appear more influential, effective, and attractive; it helps us build bonds, defuse tension, earn buy-in for our ideas, and even spark new ones. Top CEOs know this, which is why 98% prefer employees with a sense of humor, and 84% believe they do better work. Simply put, the idea that humor stands in opposition to seriousness is wrong. Dr. Jennifer Aaker and Naomi Bagdonas teach the wildly popular "Humor: Serious Business" course at Stanford's Graduate School of Business, where they have helped some of the world's most hard-driving, blazer-wearing business minds build humor into their organizations and transform how they see the role of humor in their lives.In Humor: Serious Business , they combine leading behavioral science research with actionable advice from business leaders and professional comedians to show how humor can help us lead more effectively, solve problems more creatively, and communicate more authentically. Often, all it takes is a moment of levity to shift a mood or interaction. And once you start looking for these moments, you start seeing them everywhere. You discover how a lighthearted line in an email can take an exchange from tense and combative to cooperative and productive. And you'll see how laughter can help you cope during hard times, and fuel change in your life, relationships, and even the world. At a time when we're growing more disconnected, this fundamentally human quality has never been more critical: not only for our careers, teams, and companies but also to live fuller, happier, more meaningful lives.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before its too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
B>b>The Pulitzer Prize-winning author of /b>b>The Sixth Extinction/b>b> returns to humanity''s transformative impact on the environment, now asking: After doing so much damage, can we change nature, this time to save it?/b>/b>br>br>From her coverage in The New Yorker, Elizabeth Kolbert has become one of our most important writers on the environment. Now she investigates the immense challenges humanity faces as we scramble to reverse, in a matter of decades, the effects we''ve had on the atmosphere, the oceans, the world''s forests and rivers--on the very topography of the globe.br> br>In her trademark persuasive and darkly comic prose, Kolbert introduces myriad innovations that offer ways to avert disaster--or may produce new disasters, ones that haven''t been and perhaps cannot be anticipated. We encounter the scientists attempting to save the Devils Hole pupfish, the rarest fish species in the world, who occupy a single pool in a limestone cavern in the middle of the Mojave; engineers who are turning carbon emissions to stone; resilient "super coral" created via assisted evolution to survive a hotter globe; and researchers who are contemplating shooting tiny diamonds into the stratosphere to scatter sunlight back to space, changing the sky from blue to white.br> br>One way to look at human civilization, says Kolbert, is as a ten-thousand-year exercise in defying nature. Paradoxically, the very sorts of interventions that have imperiled our planet are increasingly seen as the only hope for its salvation.
B>In a groundbreaking blend of science and imagination, the former president of Google China and a leading writer of speculative fiction join forces to answer an urgent question: How will artificial intelligence change our world over the next twenty years?/b>br>br>AI will be the defining issue of the twenty-first century, but many people know little about it apart from visions of dystopian robots or flying cars. Though the term has been around for half a century, it is only now, Kai-Fu Lee argues, that AI is poised to upend our society, just as the arrival of technologies like electricity and smart phones did before it. In the past five years, AI has shown it can learn games like chess in mere hours--and beat humans every time. AI has surpassed humans in speech and object recognition, even outperforming radiologists in diagnosing lung cancer. AI is at a tipping point. What comes next?br>br>Within two decades, aspects of daily life may be unrecognizable. Humankind needs to wake up to AI, both its pathways and perils. In this provocative work that juxtaposes speculative storytelling and science, Lee, one of the world''s leading AI experts, has teamed up with celebrated novelist Chen Qiufan to reveal how AI will trickle down into every aspect of our world by 2041. In ten gripping short stories that crisscross the globe, coupled with incisive analysis, Lee and Chen explore AI''s challenges and its potential:br>br>br>;;b>/b>;;Ubiquitous AI that knows you better than you know yourselfbr>;;b>/b>;;Genetic fortune-telling that predicts risk of disease or even IQbr>;;b>/b>;;AI sensors that creates a fully "contactless" society in a future pandemicbr>;;b>/b>;;Immersive personalized entertainment to challenge our notion of celebritybr>;;b>/b>;;Quantum computing and other leaps that both eliminate and increase riskbr>br>By gazing toward a not-so-distant horizon, AI 2041 offers powerful insights and compelling storytelling for everyone interested in our collective future.
B>b>The acclaimed editor of;The New York Times Book Review;takes readers on a nostalgic tour of the pre-Internet age, offering powerful insights into both the profound and the seemingly trivial things we''ve lost./b>/b>br>br>It is hard to think of a single aspect of modern life that hasn''t been altered by the Internet. Today we exist, for the most part, in filtered, isolated corners of cyberspace--a place that has slowly subsumed our physical habitats and all at once become our local library, office, bar, movie theater, and concert hall. But as we''ve gained the ability to gather without leaving our bedrooms or looking another person in the eye, many of the fundamentally human experiences that sustained us have silently disappeared.br> br> In 100 short, never-before-published essays, enlivened with illustrations by Nishant Choksi, Pamela Paul presents a record of all the things we long for without realizing that they''re gone as well as the things were all too happy to let slip into the pre-Internet past--from voicemails to punctuation to civility. There are the small losses: postcards, the blessings of an adolescence largely spared of documentation, and the genuine surprises at high school reunions. But there are larger repercussions, too: weaker memories, the inability to entertain oneself, and the utter demolition of privacy.;br> br> While the Internet has put an entire world at our fingertips, it has also taken much away, quietly creating a new and synthetic experience of being alive.;100 Things We''ve Lost to the Internet;is at once a swan song for a disappearing era and, perhaps, a guide to reclaiming just a little bit more of life IRL.
B>A clear-eyed warning about the increasingly destructive influence of America''s "shame industrial complex" in the age of social media and hyper-partisan politics--from the New York Times bestselling author of Weapons of Math Destruction/b>br>br>Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy O''Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized--used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?br>;br>O''Neil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, prisons, drug and diet companies, and social media platforms--all of which profit from "punching down" on the vulnerable. Woven throughout is the story of O''Neil''s own struggle with body image and her recent decision to undergo weight-loss surgery, shaking off decades of shame.br>;br>With clarity and nuance, O''Neil dissects the relationship between shame and power. Who does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when should someone be "canceled"? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?
B>In his widely anticipated memoir, Ai Weiwei—one of the world’s most famous artists and activists—tells a century-long epic tale of China through the story of his own extraordinary life and the legacy of his father, Ai Qing, the nation’s most celebrated poet.br>/b>br>Hailed as “the most important artist working today” by the Financial Times and as “an eloquent and unsilenceable voice of freedom” by The New York Times, Ai Weiwei has written a sweeping memoir that presents a remarkable history of China over the last 100 years while illuminating his artistic process.br>br>Once an intimate of Mao Zedong, Ai Weiwei’s father was branded a rightist during the Cultural Revolution, and he and his family were banished to a desolate place known as “Little Siberia,” where Ai Qing was sentenced to hard labor cleaning public toilets. Ai Weiwei recounts his childhood in exile, and his difficult decision to leave his family to study art in America, where he befriended Allen Ginsberg and was inspired by Andy Warhol. With candor and wit, he details his return to China and his rise from artistic unknown to art world superstar and international human rights activist—and how his work has been shaped by living under a totalitarian regime.br>br>Ai Weiwei’s sculptures and installations have been viewed by millions around the globe, and his architectural achievements include helping to design the iconic Bird’s Nest Olympic Stadium in Beijing. His political activism has long made him a target of the Chinese authorities, which culminated in months of secret detention without charge in 2011. Here, for the first time, Ai Weiwei explores the origins of his exceptional creativity and passionate political beliefs through his own life story and that of his father, whose own creativity was stifled.br>br>At once ambitious and intimate, 1000 Years of Joys and Sorrows offers a deep understanding of the myriad forces that have shaped modern China, and serves as a timely reminder of the urgent need to protect freedom of expression.
FROM THE #1 NEW YORK TIMES BESTSELLING AUTHOR OF GONE GIRL Libby Day was seven when her mother and two sisters were murdered in The Satan Sacrifice" of Kinnakee, Kansas. She survived--and famously testified that her fifteen-year-old brother, Ben, was the killer. Twenty-five years later, the Kill Club--a secret secret society obsessed with notorious crimes--locates Libby and pumps her for details. They hope to discover proof that may free Ben. Libby hopes to turn a profit off her tragic history: Shell reconnect with the players from that night and report her findings to the club--for a fee. As Libbys search takes her from shabby Missouri strip clubs to abandoned Oklahoma tourist towns, the unimaginable truth emerges, and Libby finds herself right back where she started--on the run from a killer.
B>b>What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The;key to scaling a successful business isnt talent, network or strategy. Its an entrepreneurial;mindset--and that mindset can be cultivated./b>/b>br>br>Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast;Masters of;Scale, he sits down with an all-star list of visionary founders and leaders, digging into the;surprising strategies that power their;growth.;In this book, he draws on their most riveting, revealing stories--as well his own experience as a founder and investor--to distill the counterintuitive secrets;behind the most extraordinary successes of our times.br>;br>Here, Hoffman teams up with;Masters of Scales;executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders;of the worlds most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft, as well as the bold, disruptive startups--from;23andMe to TaskRabbit, from the Black List to the Bevel razor--solving the problems of the twenty-first century.br>;br>Through vivid storytelling and;straightforward;analysis,;Masters of Scale;distills their collective insights into a set of counterintuitive principles;that anyone can use.;How do you find a winning idea and turn it into a scalable venture? What can you learn from a squirmy no? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn?;And can you really make money while making the world a better place?;(Answer: Yes.;But you have to do the work to keep your profits and values aligned.)br>br>Based on more than 100 interviews, and incorporating new material never aired on the podcast,;Masters of Scale;offers a unique insiders guide, filled with insights, wisdom, and strategies;that;will inspire you to;reimagine how you do business today.
Cloud isnt just a place to work. Its a place to live. And when youre here, youll never want to leave. On the surface, The Warehouse is a thrilling story of corporate espionage at the highest level, but dig a little deeper and youll find a terrifying cautionary tale of the nightmare world we are making for ourselves.--Blake Crouch, New York Times bestselling author of Dark Matter Paxton never thought hed be working for Cloud, the giant tech company thats eaten much of the American economy. Much less that hed be moving into one of the companys sprawling live-work facilities. But compared to whats left outside, Clouds bland chainstore life of gleaming entertainment halls, open-plan offices, and vast warehouseswell, it doesnt seem so bad. Its more than anyone else is offering. Zinnia never thought shed be infiltrating Cloud. But now shes undercover, inside the walls, risking it all to ferret out the companys darkest secrets. And Paxton, with his ordinary little hopes and fears? He just might make the perfect pawn. If she can bear to sacrifice him. As the truth about Cloud unfolds, Zinnia must gamble everything on a desperate scheme--one that risks both their lives, even as it forces Paxton to question everything about the world hes so carefully assembled here. Together, theyll learn just how far the company will goto make the world a better place. Set in the confines of a corporate panopticon thats at once brilliantly imagined and terrifyingly real, The Warehouse is a near-future thriller about what happens when Big Brother meets Big Business--and who will pay the ultimate price. Advance praise for The Warehouse Holy hell, The Warehouse is our future, isnt it? Imagine that one day we screw up the world and our country so damn bad that we all have to live where we work in what amounts to a modern variant on indentured servitude, and then layer on top of that a bleeding-edge thriller set inside a massively autocratic corporate entity, and you still havent seen just how sharp, or scary, this book is. . . . Taut, tense, and masterful. --Chuck Wendig Wildly imaginative yet terrifyingly real, The Warehouse is both a gripping thriller and an alarming glimpse into what could soon be our future. --Riley Sager, New York Times bestselling author of Lock Every Door
B>A leading political scientist examines the dramatic rise in violent extremism around the globe and sounds the alarm on the increasing likelihood of a second civil war in the United States/b>br>br>Political violence rips apart several towns in southwest Texas. A far-right militia plots to kidnap the governor of Michigan and try her for treason. An armed mob of Trump supporters and conspiracy theorists storms the U.S. Capitol. Are these isolated incidents? Or is this the start of something bigger? Barbara F. Walter has spent her career studying civil conflict in places like Iraq and Sri Lanka, but now she has become increasingly worried about her own country.br>br>Perhaps surprisingly, both autocracies and healthy democracies are largely immune from civil war; its the countries in the middle ground that are most vulnerable. And this is where more and more countries, including the United States, are finding themselves today.br>br>Over the last two decades, the number of active civil wars around the world has almost doubled. Walter reveals the warning signs--where wars tend to start, who initiates them, what triggers them--and why some countries tip over into conflict while others remain stable. Drawing on the latest international research and lessons from over twenty countries, Walter identifies the crucial risk factors, from democratic backsliding to factionalization and the politics of resentment. A civil war today wont look like America in the 1860s, Russia in the 1920s, or Spain in the 1930s. It will begin with sporadic acts of violence and terror, accelerated by social media. It will sneak up on us and leave us wondering how we could have been so blind.br>br>In this urgent and insightful book, Walter redefines civil war for a new age, providing the framework we need to confront the danger we now face--and the knowledge to stop it before its too late.
B>b>A leading behavioral economist answers one of todays trickiest questions: Why do some great ideas make it big while others fail to take off?/b>/b>br>br>Scale has become a favored buzzword in the startup world. But scale isn''t just about accumulating more users or capturing more market share. It''s about whether an idea that takes hold in a small group can do the same in a much larger one--whether youre growing a small business, rolling out a DEI program, or delivering billions of doses of a vaccine.;br>;br>According to University;of;Chicago behavioral economist John A. List, translating an idea into widespread impact depends on one thing only: whether it can achieve high voltage--the ability to be replicated at scale.;br>;br>In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies;for avoiding voltage drops and engineering voltage gains. Youll learn:br>;br>; b>/b> ;How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on b>scalable ingredients/b> (until it collapsed because b>talent doesnt scale/b>)br>; b>/b> ;Why the failure tob> detect false positives /b>early on caused the Reagan-era drug-prevention program to backfire at scale br>; b>/b> ;How governments could deliver more services to more citizens if they focusedb> on the last dollar spent/b> br>; b>/b> ;How one education center leveraged b>positive spillovers/b> to narrow the achievement gap across the entire communitybr>; b>/b> ;Whyb> the right set of incentives, /b>applied at scaleb>,/b> can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more.;br>;br>By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.;