Business Book Summaries

  • The must-read summary of Dale Carnegie's book "How to win Friends and Influence People: The All-Time Classic Manual of People Skills"
    This complete summary of the ideas from Dale Carnegie's book "How to Win Friends and Influence People" shows that no matter your occupation, goals, ambitions or your position in a company, dealing with people is your biggest challenge. Therefore, if you learn how to do so effectively you will reap the rewards in terms of profitability, productivity and morale. This summary highlights how to work with rather than against people, and how to be successful in your personal and professional life.
    Added-value of this summary: 
    o Save time
    o Understand the key concepts
    o Improve your social and communication skills 
     
    To learn more, read "How to Win Friends and Influence People" and discover how to motivate people and how to communicate efficiently. 

  • The must-read summary of Eric Reis' book: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
    This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love.
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Expand your business knowledge
    To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

  • The must-read summary of Anthony Robbins' book: "Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny".
    This complete summary of the ideas from Anthony Robbins' book "Awaken The Giant Within" shows that by making a few alterations to what you believe, you have the power to take your fate into your hands and get exactly what you want in any area of your life. In this summary, the subject of identity is discussed, along with other fascinating topics such as destiny or the necessity to take full advantage of our time. Discover how a new perspective on these fundamental concepts can change your life. 
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Expand your self-knowledge
    To learn more, read "Awaken the Giant Within" and discover how a new perspective on fundamental concepts can lead you to professional success.

  • The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
    This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Increase your business knowledge
    To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

  • The must-read summary of Atul Gawante's book "The Checklist Manifesto: How to Get Things Right".
    This complete summary of the ideas from Atul Gawante's book "The Checklist Manifesto" shows that when solving problems, it's easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. This summary highlights that every business sector can take some tips from the commercial aviation industry's emphasis on checklists. Indeed, despite the growth of super-specialisation, steps are sometimes missed, which demonstrates that problems often exist not because of a lack of knowledge, but just because routine can create complacency. 
    Added-value of this summary: 
    o Save time 
    o Understand the key concepts
    o Expand your business knowledge
    To learn more, read "The Checklist Manifesto" and reduce business failures by using checklists!

  • The must-read summary of Adrian Slywotzky and David Morrison's book: "How Digital is Your Business?: Creating the Company of the Future".
    This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "How Digital is Your Business?" shows why every good business needs to fundamentally re-examine its processes in relation to digital technology. In their book, the authors explain that technology should be exploited to provide more customer information, and to get that information in real time. Additionally, technology can be used to massively increase customer choice and customisation options. This summary will teach you that creating a coherent business technology strategy will take time, but it is the best thing you can do for your company.
    Added-value of this summary:
    o Save time
    o understand key concepts
    o Expand your business knowledge
    To learn more, read "How Digital is Your Business?" which demonstrates the importance of digital technology in today's business environment and why you should re-evaluate your strategy immediately.

  • Resumen completo del libro "Steve Jobs: La Biografía exclusiva" por Walter Isaacson.
    Steve Jobs fue un visionario y un genio. Si decidía que algo debía realizarse, entonces luchaba para asegurarse que sucediera.
    Durante toda su carrera, vivió y trabajó constantemente en una intersección entre la tecnología y el arte. Con su ingenio, franqueza y una habilidad única para vender y convencer, llevó a los integrantes de su equipo a superarse a sí mismos. Ellos quizá no se percataron al momento, pero con el tiempo, lo amaron por ello. A través de su persistente intensidad, alcanzó su sueño: cambiar el curso de la historia.
    Él creía que las reglas no le aplicaban pues era especial, pero al final marcó la industria de la computación con su sistema completamente integrado, la industria musical con iTunes y el iPod, los medios de comunicación con el iPad, las películas animadas con Pixar y tres generaciones con su visión del futuro.
    En contraposición a sus rivales, él siempre votó por un sistema integrado todo-en-uno en vez de uno abierto. Él insistió en controlar todo, desde la manufactura hasta las ventas.
    Jobs era obsesivo e un incesante loco del control. A pesar de todo, cuando le solicitó a Walter Isaacson escribir su biografía, fue muy claro en manifestar que no supervisaría o leería siquiera alguna parte antes de que fuera publicada, esto era una paradoja a su personalidad. El explicó de forma conmovedora y fiel a su naturaleza brutalmente honesta, que quería que sus hijos lo conocieran, lo entendieran, aún a través de la parte joven de su juventud en la que él no estuvo presente. Tal vez tomó esta decisión para que él (indirectamente) compartiera con el mundo el por qué de su actuar.

  • The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line".
    This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals - such as profits - using unconventional methods - such as investing energy in marketing instead of money. Guerrilla marketing is needed because it gives small businesses a sustainable competitive advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world and marketing awareness in a clueless world. This summary explains that the Internet is the best weapon yet invented to expand your business and reach new customers. Guerrilla marketing helps you to do that as efficiently and cost effectively as possible.
    Added-value of this summary: 
    o Save time 
    o Understand key concepts
    o Increase your business knowledge
    To learn more, read "Guerrilla Marketing on the Internet" and place your company on the path to success!

  • Cet ebook propose un résumé du livre "Steve Jobs: La Biographie exclusive" par Walter Isaacson.
    Steve Jobs fut un génie et un visionnaire. Quand il décidait de réaliser quelque chose, il ne reculait devant rien pour que cela se fasse.
    Tout au long de sa carrière, son travail se situa à la frontière entre la technologie et l'art. Son esprit, son franc-parler et sa capacité unique de convaincre et de vendre poussaient ses collaborateurs à se dépasser. Même s'ils ne s'en rendaient pas compte à l'époque, les membres de son équipe apprirent à l'apprécier. Sa constante persévérance lui a permis de réaliser son rêve : changer le cours de l'histoire.
    Il croyait que les règles ne s'appliquaient pas à lui parce qu'il était spécial, mais il marqua le monde au fer rouge : l'industrie informatique avec son système complet intégré, l'industrie de la musique avec iTunes et iPod, les médias interactifs avec iPad, les films d'animation avec Pixar et trois générations avec sa vision du futur.
    À l'inverse de ses concurrents, il a toujours préconisé les systèmes complets intégrés au lieu des systèmes ouverts. Il voulait avoir le contrôle sur tout, de la fabrication à la vente.
    C'était un obsessionnel, un maniaque du contrôle permanent. Pourtant, lorsqu'il demanda à Walter Isaacson d'écrire sa biographie, il fut très clair qu'il ne superviserait rien et n'en lirait aucun extrait avant la publication. C'était un paradoxe par rapport à sa personnalité. Il expliqua de manière poignante et fidèle à sa nature foncièrement honnête, qu'il voulait que ses enfants le connaissent et le comprennent malgré qu'il n'ait pas été très présent dans leurs jeunes vies. Peut-être prit-il également cette décision pour expliquer au monde de manière indirecte les raisons qui le firent agir.

  • Dieses E-Book bietet Ihnen eine Zusammenfassung des Buches "Steve Jobs: Die autorisierte Biografie des Apple-Gründers" von Walter Isaacson.
    Steve Jobs war ein Visionär und ein Genie. Wenn er eine Entscheidung traf, setzte er alles daran diese in die Tat umzusetzen.
    Während seiner kompletten Laufbahn arbeitet und lebt er an der Schnittstelle zwischen Technologie und Kunst. Mit seinem Witz, seiner Unverblühmtheit und seiner einzigartigen Fähigkeit zu verkaufen und zu überzeugen, brachte er sein Team dazu, über die eigenen Grenzen hinaus zu gehen. Vielleicht haben wir diese Fähigkeit nicht sofort erkannt, sein Team wird ihn jedoch rechtzeitig dafür zu schätzen wissen. Diese Stärke ermglichte ihm es seinen Traum zu erfüllen: den Lauf der Geschichte grundsätzlich zu beeinflussen.
    Durch seine Außergewhnlichkeit glaubte er daran, dass die Spielregeln nicht für Ihn gelten und letztendlich veränderte er die Computer Industrie mit seinen vllig vernetzten Systemen; die Musik Industrie mit iTunes und iPod, die Internet Medien durch das iPad, Animationsfilme durch Pixar sowie drei Generationen mit seinen Visionen für die Zukunft.
    Im Gegensatz zu seinen Konkurrenten präferierte Jobs immer All-in-one" Système gegenüber offenen Systemen. Dabei bestand er darauf über alles Kontrolle zu bewahren, angefangen von der Herstellung bis zum Verkauf.
    Jobs war ein zwanghafter und beständiger Kontroll-freak. Dennoch war ihm klar, dass er die Arbeit von Walter Isaacson vor der Herausgabe weder beaufsichtigen noch lesen konnte. Dies war in Konflikt zu seinem Charakter. Er erklärte auf beeindruckende Weise und mit seiner grausamen Ehrlichkeit, dass seine Kinder Ihn kennen und verstehen sollen da er in ihren jungen Jahren nicht immer für sie da sein konnte. Vielleicht entschied er sich auch dafür um der Welt auf indirektem Weg seine Entscheidungen zu erklären.

  • The must-read summary of Suzanne Berger's book: "How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy".
    This complete summary of the ideas from Suzanne Berger's book "How We Compete" presents the author's research on how world companies are competing and suggests that the impact of globalisation is not quite as one-dimensional as we think. According to the author, globalisation presents significant dangers to corporations, as well as opportunities. This summary explains the forces behind globalisation and provides advice on how to make sure your company uses the best strategies in order to stay on top.
    Added-value of this summary:
    o Save time
    o Understand key concepts
    o Expand your business knowledge
    To learn more, read "How We Compete" and learn from the world's biggest companies on how to compete in the global economy.

  • The must-read summary of Rodd Wagner and James Harter's book: "12: The Elements of Great Managing".
    This complete summary of the ideas from Rodd Wagner and James Harter's book "12: The Elements of Great Managing" identifies 12 fundamental requirements which make a good manager based on the responses of over a million employee interviews. Stating clear common objectives, providing sufficient training, giving appropriate feedback, encouraging personal development and providing opportunities for growth are just a few of the key elements which motivate employees, and foster a healthy working environment. What's more, if people feel valued and encouraged by their managers, this results in a greater loyalty to the employer and a more ambitious work ethic. This summary not only provides 12 key principles of management, it also outlines the benefits of good management on a personal and organisational level. Although some of it may seem intuitive, this succinct guide will be truly valuable in bringing together all the elements in your management toolkit in a coherent and synchronised way.
    Added-value of this summary:
    o Save time
    o Understand key principles
    o Expand your leadership skills
    To learn more, read "12: The Elements of Great Managing" and discover the key features that you need to adopt to become the best manager.

  • The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products".
    This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new products, which you can implement into your own company. This summary is a must-read for any entrepreneur who wants to unlock their business potential and achieve success with blockbuster products.
    Added-value of this summary:
    o Save time
    o Understand key concepts
    o Expand your knowledge
    To learn more, read "Blockbusters" and find out how you can consistently develop great products.

  • The must-read summary of Tetsuo Sakiya's book: "Honda Motor: the Men, the Management, the Machines".
    This complete summary of the ideas from Tetsuo Sakiya's book "Honda Motor" explains the business strategies and corporate culture behind Honda, and suggests why they are so successful. In his book, the author charts the development of Honda, from the beginning to the successful, multinational company that it is today. This summary is an inspiring story of overcoming prejudice, putting money into creative marketing and PR, and having an international vision.
    Added-value of this summary:
    o Save time
    o Understand key concepts
    o Expand your business knowledge
    To learn more, read "Honda Motor" and discover an inspiring story of entrepreneurship and core values that led to one of the world's biggest motor companies.

  • The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".
    This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors.
    Added-value of this summary:
    o Save time
    o Understand key principles
    o Expand your knowledge
    To learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment.

  • The must-read summary of Richard Tedlow's book: "Andy Grove: The Life and Times of an American".
    This complete summary of the ideas from Richard Tedlow's book "Andy Grove" tells the wonderful rags to riches story of Andy Grove. It describes his early childhood in war-torn Hungary and the humble beginnings of his career, right to his successful central position in Silicon Valley working at Intel. In his book, the author reveals all about the challenges Andy faced during his time at Intel, and the incredible decisions he made with his colleagues when faced with major competitors such as IBM. This summary also presents the key principles that Grove used for his winning business strategy.
    Added-value of this summary:
    o Save time
    o Understand key concepts
    o Expand your knowledge
    To learn more, read "Andy Grove" and discover the story behind the success of Intel businessman, Andy Grove.

  • The must-read summary of Kara Swisher's book: "AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web".
    This complete summary of the ideas from Kara Swisher's book "AOL.com" tells the story of Bill Von Meister and Steve Case and how they created AOL. In this book, the author explains how the company was built on the shaky foundations of the declining gaming industry, working fiercely against all odds and the technical slip ups which put them out of favor. But there was one thing they did exceedingly well, thanks to the guidance of their marketing executive Steve Case. AOL focused on communications, community and clarity - three areas which would enhance their users' online environments and their interaction with each other. This summary concludes with a useful list of the factors that led to AOL's success, as well as providing an insight into the challenges that it faces in the current market.
    Added-value of this summary:
    o Save time
    o Understand key concepts
    o Expand your knowledge
    To learn more, read "AOL.com" and discover the story behind this breakthrough company.

  • The must-read summary of Frederic Maxwell's book: "Bad Boy Ballmer: The Man Who Rules Microsoft".
    This complete summary of the ideas from Frederic Maxwell's book "Bad Boy Ballmer" shows how many people don't realize that Steve Ballmer works so closely alongside Bill Gates at Microsoft that they almost act as a single unit. In his book, the author explains how the two met at Harvard University in 1973 and Ballmer was later offered a job by Gates at his new company. From managing the firm's recruitment, to fending off competitors, and eventually becoming the company's CEO, this summary tells the amazing story of a highly intelligent, focused and inspiring individual.
    Added-value of this summary:
    o Save time
    o Understand key concepts
    o Expand your knowledge
    To learn more, read "Bad Boy Ballmer" and discover the story behind one of the world's most successful partnerships.

  • The must-read summary of Robert Mnookin's book: "Bargaining with the Devil: When to Negotiate, When to Fight". 
    This complete summary of the ideas from Robert Mnookin's book "Bargaining With the Devil" shows that in the business world, people and companies are often faced with conflict, and the emotions that surround these can make it hard to stand back and assess the best course of action. For instance, when should one just accept and move on, and when should one negotiate or go straight to warfare? This summary points out a decision-making framework to assist in such situations. It lays out three challenges which you must overcome before making a decision on when to negotiate: 1) Untangle your emotions from the situation, 2) Analyze costs and benefits of negotiating versus other viable alternatives, 3) Address the moral and ethical issues involved in deciding whether to negotiate with an enemy. With this logical summary of Mnookin's book, you will be able to avoid falling into traps and will be able to enter negotiations with confidence that you have enough backing to support your decision.
    Added-value of this summary: 
    o Save time 
    o Understand the key concepts 
    o Increase your business knowledge 
    To learn more, read "Bargaining with the Devil" and improve your negotiation skills.

  • The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".
    This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That's the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary - to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don't just try and compete in your industry - create and dominate your own unique business category.
    Added-value of this summary: 
    o Save time 
    o Understand the key concepts 
    o Increase your business knowledge 
    To learn more, read "Becoming a Category of One" and excel in business differentiation. 

  • The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry". 
    This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful company is not improving what has already been done; it's about being bold enough to make dramatic changes. In his book he shares the story of how his small business idea became a world-class company that generates revenue of over $1 billion a year.
    Added-value of this summary: 
    o Save time 
    o Understand the key concepts 
    o Increase your business knowledge
    To learn more, read "Behind the Cloud" and discover just how far your business idea can take you!

  • The must-read summary of Denis Waitley's book "Being the Best: Learn How to Replace Self-Destructive, Popular Myths with Life-Changing, Practical Truths". 
    This complete summary of the ideas from Denis Waitley's book "Being the Best" shows that success in life is not measured by what a person gets, but by what they continue to do with what they have. The concept of success is very personal. Therefore, happiness and fulfillment are actually generated through the richness of the experience on the journey to success and not in the fleeting moment when someone feels they have arrived. In the final analysis, success is not a destination at all - it's a way to travel. This summary highlights that success must be built from the inside out if it is to be sustained over an extended period. It has nothing to do with comparisons to other people, and everything to do with the exhilaration that comes with doing something that is extraordinary, excellent and heart warming.
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Increase your business knowledge
    To learn more, read "Being the Best" and find out how to unleash your potential and be the best you can.

  • The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor".
    This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.
    Added-value of this summary: 
    o Save time
    o Understand the key concepts 
    o Increase your business knowledge
    To learn more, read "Ben & Jerry's: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.

  • The must-read summary of Robert Hiebeler, Thomas Kelly and Charles Ketteman's book: "Best Practices: Building Your Business With Customer-Focused Solutions".
    This complete summary of the ideas from Robert Hiebeler, Thomas Kelly and Charles Ketteman's book "Best Practices" shows a research project to identify specifically what world-class companies do better than anyone else. Six business processes were identified and labeled ''best practices" because they represent the optimum way for companies to achieve extraordinary results. Taken together, these six business processes combine in a total commitment to and focus on the customer. Best-practice companies vigorously attempt to understand markets, form close associations with customers, design, market and deliver products that customers want. In the process, best-practice companies provide unequaled levels of service to their customers. When everything in the company is focused on learning and responding to what the customer wants, world-class performance can be achieved.
    Added-value of this summary: 
    o Save time
    o Understand the key concepts 
    o Increase your business knowledge 
    To learn more, read "Best Practices" and learn from the best companies.

empty