Business Book Summaries

  • The must-read summary of Dale Carnegie's book "How to win Friends and Influence People: The All-Time Classic Manual of People Skills"
    This complete summary of the ideas from Dale Carnegie's book "How to Win Friends and Influence People" shows that no matter your occupation, goals, ambitions or your position in a company, dealing with people is your biggest challenge. Therefore, if you learn how to do so effectively you will reap the rewards in terms of profitability, productivity and morale. This summary highlights how to work with rather than against people, and how to be successful in your personal and professional life.
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    To learn more, read "How to Win Friends and Influence People" and discover how to motivate people and how to communicate efficiently. 

  • The must-read summary of Anthony Robbins' book: "Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny".
    This complete summary of the ideas from Anthony Robbins' book "Awaken The Giant Within" shows that by making a few alterations to what you believe, you have the power to take your fate into your hands and get exactly what you want in any area of your life. In this summary, the subject of identity is discussed, along with other fascinating topics such as destiny or the necessity to take full advantage of our time. Discover how a new perspective on these fundamental concepts can change your life. 
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    To learn more, read "Awaken the Giant Within" and discover how a new perspective on fundamental concepts can lead you to professional success.

  • The must-read summary of Eric Reis' book: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
    This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love.
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    To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

  • The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
    This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
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    To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

  • The must-read summary of Atul Gawante's book "The Checklist Manifesto: How to Get Things Right".
    This complete summary of the ideas from Atul Gawante's book "The Checklist Manifesto" shows that when solving problems, it's easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. This summary highlights that every business sector can take some tips from the commercial aviation industry's emphasis on checklists. Indeed, despite the growth of super-specialisation, steps are sometimes missed, which demonstrates that problems often exist not because of a lack of knowledge, but just because routine can create complacency. 
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    To learn more, read "The Checklist Manifesto" and reduce business failures by using checklists!

  • The must-read summary of Jack Welch and Suzy Welch's book: "Winning".
    This complete summary of the ideas from "Winning" discusses the question that is on everybody's mind in the world of business: What does it take to win? Providing you with a summary of Welch's business philosophy as well as with advice on how to look at your company and competition, this useful summary puts you in a position to win, and to make the most of each victory.
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    To learn more, read "Winning" and find the keys to successful strategies.

  • The must-read summary of Thomas L. Friedman's book: "The World Is Flat: A Brief History of the Twenty-First Century".
    This complete summary of the ideas from "The World Is Flat" explains that the changes undergone by the business world in the 21st century are a result of the availability of cheap and ubiquitous means of telecommunication. In addition to exposing the 'flattening' of the world and the forces behind globalisation, this useful summary identifies both the challenges faced by the business world in the 21st century and the means to tackle them efficiently, thus effectively giving you the knowledge necessary to thrive in a rapidly changing world. 
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    /> To learn more, read "The World Is Flat" and discover how to live and work in this new global environment. 

  • The must-read summary of Michael J. Gelb's book "How to Think Like Leonardo Da Vinci: Seven Steps to Genius Every Day".
    This complete summary of the ideas from Michael J. Gelb's book "How to Think Like Leonardo Da Vinci" shows how many of the achievements of genuises such as Da Vinci were the result of practical, everyday measures and the right mindset. It looks to Da Vinci for clues and suggestions on how to creatively and productively manage change, and introduces the seven elements of genius that you can apply to your own life.
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    To learn more, read "How to Think Like Leonardo Da Vinci" and follow Gelb's step-by-step lessons to add a dash of genius to your life.

  • The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".
    This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.
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    To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!

  • The must-read summary of Larry Bossidy and Ram Chaean's book: "Execution: The Discipline of Getting Things Done"
    This complete summary of the ideas from Larry Bossidy and Ram Chaean's book "Execution" shows that the gap between what a company promises and the results it actually achieves is the biggest issue facing businesses. This summary names and explains the key building blocks needed by a company for efficient and consistent execution, thus effectively giving you the tools to improve execution in your own company.  
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    To learn more, read "Excecution" and discover a corporate vision which is squarely grounded in reality.

  • The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard" 
    This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away. 
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    To learn more, read "Switch" and discover a realistic, logical guide to navigating change and exploiting it fully. 

  • The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".
    This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand.
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    To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.

  • The must-read summary of Laurence Haughton's book: "It's Not What You Say...It's What You Do: How Following Through at Every Level Can Make or Break Your Company".
    This complete summary of the ideas from Laurence Haughton's book "It's Not What You Say...It's What You Do" looks at the credibility gap between what companies say and what they do, and explains the damage that is done when they don't follow through. In his book, the author explains how ensuring that you close the gap will lead to success. This summary provides a practical process that will guide you towards doing what you say.
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    To learn more, read "It's Not What You Say...It's What You Do" reveals the key to maintaining credibility by following through with what you tell your customers.

  • The must-read summary of Robert Kriegel and David Brandt's book: "Sacred Cows Make the Best Burgers: Paradigm Busting Strategies for Developing Change-Ready People and Organizations".
    This complete summary of the ideas from Robert Kriegel and David Brandt's book "Sacred Cows Make the Best Burgers" shows that "sacred cows" are the outdated policies, practices, procedures and paperwork that drain the productivity of companies and organisations. In their book, the authors argue that they prevent companies from changing to respond to evolving market conditions, or from taking advantage of new emerging opportunities. In an era of ever-increasing changes, however, it is vital for corporations to be able to let go of their usual ways and strategies if necessary and to make themselves open and ready to adapt to these changes. This summary shows how people working for corporations can get rid of all these "sacred cows" of the business world and bring dynamism and life to their business.
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    To learn more, read "Sacred Cows Make the Best Burgers" and find out how to get rid of old practices and create an organisation that is ready for change.

  • The must-read summary of Miles Spencer and Cliff Ennico's book: "Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business".
    This complete summary of the ideas from Miles Spencer and Cliff Ennico's book "Money Hunt" shows that there has never been a better time to start your own business - as long as you go into it with your eyes open. In their book, the authors explain how starting and growing a successful business is a challenge, and things will invariably go wrong. Spencer and Ennico provide 27 rules that will help you to overcome obstacles and emulate what has worked for others. This summary will serve as your guide to creating your own company and ensuring that it survives.
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    To learn more, read "Money Hunt" and discover the key to implementing the best practices of others and overcoming obstacles in your entrepreneurial journey.

  • The must-read summary of James Champy's book: "X-Engineering the Corporation: Reinventing Your Business in the Digital Age".
    This complete summary of the ideas from James Champy's book "X-Engineering the Corporation" shows that the time is right for managers to achieve breakthrough performance by managing across multiple organisations (X-engineering) rather than simply attempting to optimise their own standalone business operations (re-engineering). In his book, the author demonstrates the potential of X-engineering and how it will be the driving force of corporate growth for the next 25 years. This summary is a must-read for anyone wanting to learn more about the concept and how it can help you boost your business' performance.
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    To learn more, read "X-Engineering the Corporation" and discover the key to boosting business performance.

  • The must-read summary of Peter Drucker's "The Essential Drucker: The Best of Sixty Years Writings on Management".
    This complete summary of the ideas from "The Essential Drucker" exposes the book's most important ideas, explaining the basic principles of management and its challenges. This useful summary also discusses the changes that are likely to happen in the business world of tomorrow, and the skills that will be needed to face it, thus providing you with an opportunity to get ahead of things and take the lead. 
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    To learn more, read "The Essential Drucker" and discover how to take the lead! 

  • The must-read summary of Edward de Bono's book: "Simplicity: An Elegant and Powerful Business Concept".
    This complete summary of the ideas from Edward de Bono's book "Simplicity" shows how most consumer products are too complex for customers, who become frustrated by long instruction booklets; the same can be said for other processes and products. In his book, the author explains the value of simplicity: it saves time and money, allows freedom and is a powerful selling tool. The successful businesses of the future will market simplicity, not complexity, which is easier for customers to understand, and is more elegant. This summary explains how to simplify company structures, products, and process, and provides 14 different methods that are suitable for different situations.
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    To learn more, read "Simplicity" and discover why simplicity will be the key to your future success.

  • The must-read summary of Jay Abraham's book: "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth".
    This complete summary of the ideas from Jay Abraham's book "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" shows how marketing is the engine that drives every business forward. Without customers, a business is going nowhere. In his book, the author demonstrates that any company with a dynamic marketing program and a good product or service can flourish and prosper. This summary reveals that the key to marketing is understanding the needs of your prospective and current customers, and how to relate those to what you offer.
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    To learn more, read "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" and discover the key to creating marketing campaigns that get real results.

  • The must-read summary of John Mangieri and Cathy Block's book: "Power Thinking: How the Way You Think Can Change the Way You Lead".
    This complete summary of the ideas from John Mangieri and Cathy Block's book "Power Thinking" highlights that very few people are formally taught how to think, thus most managers and leaders try to get by on the patterns and habits of thinking, which were acquired in childhood. In their book, the authors provide you with advice on how to improve and enhance the efficiency of your thinking skills, focusing on three major domains: reasoning, insight and self-knowledge. This summary is a must-read for any leader that wants to improve the way they think and become a better manager.
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    To learn more, read "Power Thinking" and find out how you can change the way you think to improve your efficiency.

  • The must-read summary of Rhonda Abrams' book: "Business Plan in a Day: Get it Done Right, Get it Done Fast!".
    This complete summary of the ideas from Rhonda Abrams' book "Business Plan in a Day" defines the nine key components of a great business plan. In her book, the author guides the reader through each of these steps and explains that it should only take you about 24 hours of work to put together a great business plan. This summary demonstrates the importance of creating a business plan and how it's worth taking the time to make a road map for your business.
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    To learn more, read "Business Plan in a Day" and find out how you can create a business plan in just a day and get started on building your business!

  • The must-read summary of John Naisbitt and Patricia Aburdene's book: "Re-Inventing the Corporation: Transforming Your Job and Your Company for the New Information Society".
    This complete summary of the ideas from John Naisbitt and Patricia Aburdene's book "Re-Inventing the Corporation" shows that there is currently a window of opportunity open to re-invent the way business and society is structured. This opportunity has been generated by two trends which have converged at this specific point in history. In their book, the authors explain that, as a result, the concept of the corporation as a business unit must be re-invented if the corporation is to remain the building block of the business infrastructure. This summary provides guidelines that you can follow to transform your job and your company in line with the new information society.
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    To learn more, read "Re-Inventing the Corporation" and discover the key to evolving and moving towards the future.

  • The must-read summary of Jack Collins and Michael Leboeuf's book: "Work Smarter Not Harder: 12 Theories of How to Work Smarter".
    This complete summary of the ideas from Jack Collins and Michael Leboeuf's book "Work Smarter Not Harder" explains how the concept of "working smarter" does not mean making less effort, it simply means making every day count and enjoying your life and all the opportunities it offers. In their book, the authors demonstrate how working smarter makes better use of your time and energy, making you happier and more productive. This summary shows you how you can start applying the "working smarter" approach in order to make the most of your business time and your free time, leading to greater personal satisfaction.
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    To learn more, read "Work Smarter Not Harder" and find out how you can make the most of your time and increase your productivity in every area of life.

  • The must-read summary of Dayle M. Smith's book: "The Eleven Keys to Leadership: Essential Leadership Skills at Your Fingertips".
    This complete summary of the ideas from Dayle M. Smith's book "The Eleven Keys to Leadership" shows that leaders are not born, they are made, and leadership skills can be learned. In his book, the author takes the reader through each key skill, demonstrating why it is important and how to acquire it. This summary offers a practical guide to developing your leadership skills in order to become an inspiring leader.
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    To learn more, read "The Eleven Keys to Leadership" and discover the features of today's top leaders and how you can develop them for yourself.

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